At Lucy Rose, our journey started with a passion for timeless beauty and effortless style. Inspired by the desire to create a hair accessory that is both elegant and functional, our founder sought to design the perfect scrunchie—one that would not only hold hair but elevate everyday looks. During a trip to Paris, Lucy came across a luxurious, handmade scrunchie, beloved for its simple yet chic versatility. This sparked the creation of our Chouchou—a blend of style, comfort, and durability, perfect for both casual and refined occasions.

Each Chouchou is crafted from the finest materials, combining Merino wool, Alpaca wool, and silk, ensuring a soft yet strong hold. Our commitment to high-quality, beautifully designed accessories allows every woman to achieve effortless elegance, whether for a laid-back day or a glamorous evening.